Portfolios are most often associated with artists and writers - a bundle of paintings, a collection of photographs, or perhaps a folder full of poems. The concept, though, is relevant to nearly every career. At its core, a portfolio website is a compilation of your best work: the projects that exemplify your qualifications, training and experience. For marketing professionals, such a collection is vital for highlighting your specific skill set and professional style. Armed with this resource, you can earn the attention of recruiters, obtain new job opportunities, and bolster your credibility in the industry.
Rather than compiling a printed collection of your work, nowadays you’re better off creating a portfolio website and putting your portfolio online. Here’s everything you need to know about how to create a marketing portfolio, including what it should include and tips to build your own. To make the process go smoothly, we’ve also gathered examples of portfolio websites that you can use as inspiration.
Why you need a marketing portfolio
A marketing portfolio is a valuable asset for any marketing expert looking to highlight their achievements and skills. Coupled with a strong resume, it can give your career a huge boost.
While a resume tells the world what you do, a portfolio shows how you do it. This makes your experience more compelling to job recruiters or prospective clients. Think about it: people are more likely to show interest in your work if you provide them with evidence of your achievements.
On top of that, a marketing portfolio is the type of website that offers inspiration to the people who might want to work with you. When presented with compelling examples of your work, your audience can better envision the kinds of projects you’ll create for them.
Finally, putting your professional portfolio online helps establish your authority in the industry. By building your online presence, you build credibility in your field. It also makes it much easier for people to find and contact you for professional opportunities.
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